Growth Plan | Ref: M3PQPLBR
Client/Department: Marketing
Effective Date: 2026-03-19
This week, the Marketing team will focus on high-quality motion graphics, posting every 2 days to build brand awareness. The designer will create attention-grabbing visuals that highlight Lomi Delivery’s key messages while maintaining consistent branding, gradually growing our student audience.
This week, our Marketing team will focus on creating 3–4 high-quality motion graphics. Each piece of content will highlight a key message, such as how easy it is to place an order in 30 seconds, the speed of delivery within 30 minutes, or how Lomi Delivery is designed specifically for AAU students. All visuals will follow our brand guidelines, including colors, logo, and tone, to ensure consistency and strengthen our visual identity. I plan to post one motion graphic every two days across Instagram, TikTok, and Telegram. Each post will have engaging and clear captions that speak directly to students, making it easy for them to connect with Lomi. The same content will be adapted across platforms to save time while maintaining a consistent look and feel. In addition, I will identify 5–8 active AAU TikTokers who can help promote Lomi Delivery. By the end of the week, the goal is to see a steady increase in followers, aiming for 20–40 new followers on TikTok, 20–30 on Instagram, and 50–80 on Telegram
Prepared By: Zufan Gebrehiwot